An Overview of the
Explainer Video Production Process

Explainer videos are short animated videos that convey different concepts of product/service or business engagingly and effectively. Considering the rise and effectiveness of video marketing, explainer videos are popularly used to showcase the best of service or product or influence the audience to take desired action for their product.

Explainer videos are also a great choice for educational and informational purposes. These videos generally last between 45 to 90 seconds and use an appealing style to grab the audience’s attention. 

Explainer videos made by any video production company in India offer multiple advantages to businesses, but for this blog, we will focus on understanding the production process of these videos.

Explainer Video Production Process

Understanding the Requirements in Detail

The first and foremost step is to understand the target audience. Start by identifying the audience’s pain points and choose the type of video or explainer video that best suits the requirement.

Once the video type is decided, determine what actions you want the audience or viewers to take. In addition, you need to think about how to communicate the message, whether it is to be done informally or formally. To have all the answers, it is best to conduct a short survey or chat with several viewers.

Script Time

Now that you know what your audience expects from you, it is time to jot down some points or copy and create an appealing script. Write an engaging yet effective script capable of holding the audience’s attention. If you think you are not a great writer, turn to somebody for help.

Create a Storyboard

Storyboarding brings all the characters and story together and is an essential step in the process. It is more of an analyzing process to ensure that the story and visual style match the company’s objectives and missions. Moreover, it significantly reduces the time you will spend on revisions.

Voiceover

You have to be very careful with the voiceover process. If the voice does not suit the character, it will ruin the video’s impact. It is a slow process and can require multiple revisions, but make sure to create a perfect voiceover as it adds value to the video.

First Draft

After completing the voiceover, it is time to create the first draft. Share it with the team members and others to understand their thoughts on the video. Consider relevant suggestions and ideas and note down to proceed with the changes. This step plays a vital role in creating the best outcome.

Sound Effects

Don’t confuse sound effects with the voiceover. This process involves adding impacts of a particular action happening in the video to make the video more engaging and fun, for instance, adding sounds of coin dropping or water, etc.

This step is like a cherry on top of the cake. So, pay special attention!

The Final Delivery

At this point, your video is completed with all the finishing touches and necessary changes. All you have to do now is check how the video performs in different resolutions and devices. If all goes well, it is time to release and market the video to your target audience.

Wrapping Up

Businesses should leverage the power of explainer videos to attract new customers and increase sales. If you think the process is challenging and time-consuming, outsource it to an explainer video company in India for the best results.